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Google Maps & Mobile Search:

A 'Digital-Land-Rush' In The Waiting For Manufacturing-Based Businesses in 2022

See how your business measures up locally

Visibility is Valuable!

It doesn't matter what it is, B2B, B2C... Service, Retail, or Manufacturing; every type of buying decision today involves an internet search, and showing up in front of prospective customers (or stakeholders) when they're actively searching for help is POWERFUL!

Evidenced by the 'Cost Per Click' that shows the cost per click for the keyword 'cnc machining near me' is nearly $150 per click in Dallas, TX.!!

Per click, means just that; a click on the ad... nothing more. The click could turn into a call, email, or form submit, but that's certainly not guaranteed and has everything to do with what they find on the other side of the click.

This means that companies are actively paying Google (a lot!) to show their ads to people searching for 'cnc machining near me' in hopes that whoever is searching sees and clicks their ad.

Find Out How Your Business Shows Up On Maps & Mobile

Get your custom GeoGrid report in just minutes!

👉Fill out the form to get your custom GeoGrid and see how your business is currently showing up.

👉Download our guide to learn how you can improve upon it.

Organic Desktop Search

Looking at the results on traditional organic search you can see that there are non-local businesses competing against local businesses in the results.

Since organic SERP relies on website data it's possible to use website SEO to rank pages in different locations which can dilute the results for a query clearly looking for local results with the 'near me' modifier.

Organic Desktop SERP (✅ - Local Business ❌ - Not Local)

Visibility is Valuable!

It doesn't matter what it is, B2B, B2C... Service, Retail, or Manufacturing; every type of buying decision today involves an internet search, and showing up in front of prospective customers (or stakeholders) when they're actively searching for help is POWERFUL!

Evidenced by the 'Cost Per Click' that shows the cost per click for the keyword 'cnc machining near me' is nearly $150 per click in Dallas, TX.!!

Per click, means just that; a click on the ad... nothing more. The click could turn into a call, email, or form submit, but that's certainly not guaranteed and has everything to do with what they find on the other side of the click.

This means that companies are actively paying Google (a lot!) to show their ads to people searching for 'cnc machining near me' in hopes that whoever is searching sees and clicks their ad.

Organic Desktop Search

Organic Desktop SERP (✅ - Local Business ❌ - Not Local)

Looking at the results on traditional organic search you can see that there are non-local businesses competing against local businesses in the results.

Since organic SERP relies on website data it's possible to use website SEO to rank pages in different locations which can dilute the results for a query clearly looking for local results with the 'near me' modifier.

Google Maps & Mobile Search

With Maps & Mobile though, the search results are specifically looking for local signals to help sort out the most relevant result. Proximity signals are a lot harder to fake which helps Google to find the most relevant results that are nearest to the actual location of the search.

The truth about local search ranking though is that a single location doesn't quite give you the full picture. Local rankings are complex and many factors influence where your business shows up for a potential customer searching online.

To illustrate this we can use two different Local SEO tools that give us different perspectives...

Single Location Local SERP:

The first one shows us what the ranking looks like for the keyword at a specific location on Google Maps right next to the circled number 4 result

A red 'x' means it ranks 20th or above for that location and green 1's, 2's, and 3's are ranked top in the 'Map Pack' which result in calls, messages and RFQ's!

GeoGrid Local SERP:

The second tool reveals a whole new perspective, showing what the ranking looks like across a 9 x 9 grid of 81 coordinates surrounding the same business giving a much more accurate view of how the business is showing up in its own backyard.

Google Maps & Mobile Search

With Maps & Mobile though, the search results are specifically looking for local signals to help sort out the most relevant result. Proximity signals are a lot harder to fake which helps Google to find the most relevant results that are nearest to the actual location of the search.

The truth about local search ranking though is that a single location doesn't quite give you the full picture. Local rankings are complex and many factors influence where your business shows up for a potential customer searching online.

To illustrate this we can use two different Local SEO tools that give us different perspectives...

Single Location Local SERP:

The first one shows us what the ranking looks like for the keyword at a specific location on Google Maps right next to the circled number 4 result

GeoGrid Local SERP:

The next tool reveals a whole new perspective, showing what the ranking looks like across a 9 x 9 grid of 81 coordinates surrounding the same business giving a much more accurate view of how the business is showing up in its own backyard:

A red 'x' means it ranks 20th or above for that location and green 1's, 2's, and 3's are ranked top in the 'Map Pack' which result in calls, messages and RFQ's!

Revisiting the top results from the Organic Website SERP

A local perspective exposes the opportunity:

While solidly ranked at the top of the results on traditional desktop organic search, the same is not true for Maps & Mobile where they're showing only in the near vicinity to their actual location.

'Digital-Land-Rush'

The Opportunity

The businesses that rank high on Organic Desktop search in this example did not have optimized Google Business Profiles which is why they're not also dominating the Local Maps and Mobile search results the same way.

They're not alone. The VAST majority of manufacturing-based businesses do not have optimized profiles.

Local Search and Google Business Profiles are fast becoming the most important online asset that any local business has. Optimized profiles in Google's eyes are the ones that are put in front of active buyers that are actually searching for solutions that your business provides.

Businesses who see this opening and act on it will be well rewarded with more and more exposure to people using their phones to look for their solutions.

Revisiting the top results from the Organic Website SERP's reveals a different perspective and exposes the 'Digital-Land-Rush' opportunity:

While solidly ranked at the top of the results on traditional desktop organic search, the same is not true for Maps & Mobile where they're showing only in the near vicinity to their actual location.

The 'Digital-Land-Rush' opportunity:

Businesses who see this opening and act on it will be well rewarded with more and more exposure to people using their phones to look for their solutions.

Find Out How Your Business Shows Up On Maps & Mobile

Get your custom GeoGrid report in just minutes!

Local Search and Google Business Profiles are fast becoming the most important online asset that any local business has.

Optimized profiles in Google's eyes are the ones that are put in front of active buyers that are actually searching for solutions that your business provides.

Find out how your business is showing up with our custom GeoGrid Report. Fill out the form to see where your business is currently showing up and download our guide to learn how you can improve upon it.